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So you see a link on facebook, twitter or even a local business from a google search and you click on it on your mobile phone and get to a great looking site but unfortunately, on your phone it's a disaster. Nothing is legible and you are not only scrolling up and down but left to right. It's the equivalent to reading a book with a tiny flashlight. What happens next? You close it and maybe remember to go back later at a computer. If this was a potential customer, chances are they may never come back. Before smart phones your website was great, but times have changed and it's time for a upgrade.

The following will come as no surprise to most but when you look at the numbers they are quite staggering and ever increasing. If you currently have a website for your business you need to consider that a large percentage of your visitors are coming from smartphones. Check out some the numbers and decide for yourself.


Mobile

  • 24.7 million Canadians are online. That's 80% of the population.
  • Up to 70% of Canadians use mobile devices. Of those that use mobile devices...
    • 97% use their mobile phone at home
    • 83% use their mobile on the go
    • 79% don't leave home without it
    • 1 in 4 would give up their TV over their smartphone.

Search and Social

  • 4.8 billion Canadian Google searches are performed each month
  • 16% of daily searches have never been searched before
  • 16.9 million Canadians are on social networks
  • 32% increase in total minutes on social networking sites from 2010 to 2011
  • Canada is leading on Google+ per capita
  • 25 million people in Canada watch online videos every month
  • Each person in Canada watches one hour per day of online videos, 80% of that is on YouTube

These numbers have been increasing month after month and this trend isn't going away any time soon. We would love to convert your website to a mobile friendly version.


Read more statistics on the 6smarketing blog